P2 Startup Consulting
P2 Startup Consulting

Let us help you navigate the employee benefit landscape

Let us help you navigate the employee benefit landscapeLet us help you navigate the employee benefit landscapeLet us help you navigate the employee benefit landscape
Get Started Today

Let us help you navigate the employee benefit landscape

Let us help you navigate the employee benefit landscapeLet us help you navigate the employee benefit landscapeLet us help you navigate the employee benefit landscape
Get Started Today

OUR MISSION

At P2, we help passionate startup leaders navigate the complex employee benefits landscape and drive early-stage sales growth.


With over 15 years of conversations with mission-driven founders, we’ve seen firsthand how innovative ideas can push the employee benefits industry forward. However, many early-stage companies struggle to position their solutions within the broader ecosystem and gain traction with key stakeholders.


That’s why we created the Fractional Growth Leader model—designed for startups that aren’t yet ready for a full-time Chief Growth Officer or VP of Sales but need strategic guidance to accelerate growth. Through this model, we provide hands-on expertise in:


  • Go-to-market (GTM) strategy
  • Channel partnership development
  • Top-of-funnel sales growth
  • Acquisition of key clients
  • Crafting a value proposition that resonates with employers, consultants, and health plans


By bridging this gap, we help startups scale smarter, avoid costly missteps, and accelerate their path to market success.

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